Making real progress in Toronto politics requires strategies that challenge incumbent campaigns as well as residents' commonly held beliefs -- especially beyond the dense confines of downtown. Using lessons learned from Jennifer Keesmaat's mayoral campaign and more, Faisal Siddiqui will describe how upstart candidates can employ bold policies and radically different communication strategies to differentiate themselves and address the issues facing Toronto.
A board level strategist for Fortune 500s, startups and non-profits, Faisal delivers high performance brand and marketing strategies that help organisations scale and speed up.
A specialist in developing positioning and communication strategies that perform in complex and critical environments, he has over a decade of experience leading large-scale engagements in over 15 countries around the world.
Before founding his own practice, he was the Senior Director of Strategy and Innovation in the London office of Prophet, a global growth consultancy.
In the fall of 2018 and with support from senior stakeholders at Prophet, Faisal finally scratched the itch and started up his own brand and public affairs consultancy. His ambition is to blend metrics, message and media to give brands the ideas and evidence needed to transform their business.